Since January 2022
Sustainable Fashion: Swap!
Since 2022 GreenUp has been experimenting with the idea of building Clothing Loops as an answer to Fast Fashion: rings of people in a city or neighbourhood constantly exchanging clothes. In the Ticino region we started in 2023 with public exchanges and in 2024 we launched ‘Swap Ticino’: a series of action-oriented events in various cities to promote slow fashion, a fun and educational way to start taking action against fast fashion.
Swap Ticino: Together with Fashion Revolution Switzerland Ticino, in 2025 we plan to run 5 events in 5 cities, create beautiful awareness campaigns with know-how and tips, educational videos and make sure that at the end of the year over 200 people are continuously exchanging clothes by creating ‘clothing loops’.
By taking clothes out of our wardrobes and sharing them with others, we not only build community, we save millions of litres of water, thousands of kilograms of CO2 and give people with less economic possibilities the chance to get good clothes for free.
The why
The fashion industry causes 10% of man-made CO² emissions and is the second largest consumer of water in the world. Reusing clothes is currently by far the most sustainable way to counteract this. Innovations in fabrics and sustainable brands are playing an increasing role, but reuse is by far the most ecological still at the moment.
“The Clothing Loop” was launched in the Netherlands under the name “Ketting Kledingruil ” during the first COVID-19 lockdown in 2020 and became a great success. Currently, more than 400 loops are operating nationwide. Now they want to conquer the world, and we are doing that with them.
Swap Ticino!
Starting a Loop!
In the beginning we need many Loop starters, so that other people in your neighborhood or town can sign up!
What?
Get minimal 15 people together that live relatively near, create the backbone with the Clothing Loop app or WhatsApp/Telegram and start a Loop.
How?
1: Sign up through the form (see button)
2: We’ll send you the Toolkit and once you’re ready add your town or neighborhood to the form
3: Find people and set up your Loop
4: Happy Looping!
5: Support the Loop, add new people from time to time
Time involvement
A couple of hours per week max. Usually we add new people to the route every 2-weeks.
Support?!
All the time from us, plus we set up a special FB-group so you can start to help each other.
Joining a Loop!
As soon as a new Loop is active we will add it to the national form and you can sign up. If there is no Loop in your neighbourhood or town, we invite you to become a Loop-Starter!
It’s fun and you really end up not only with cool clothes, but also with a bigger network .. and space in your wallet!
Our events
