“Simplicity is the ultimate sophistication.”
Leonardo Da Vinci
GreenUp is the (new) name of the swisswide non-profit association “Umwelt Plattform”, which has its roots in Basel.
We operate across the country as a network; with an active presence in 8 cities: Basel, Davos, La Chaux-de-Fonds, Locarno, Solothurn, Zürich and new from September 2021, Lugano and Sion.
We started out as a response to a challenge from the Umweltallianz. Ever since, we used our creative and positive spirit to inspire people to act for sustainability and adopt a resource-light lifestyle at home or at work. Of course for the planet, but also to live lighter, more connected .. happier. We do this through positive experiences during our events and with innovative projects.
We do this with a small, cool team of young professionals working part-time, a super community of around 50 volunteers, and a fantastic board. We are funded by those who share our passion and approach.
Our story and impact
Born out of an Umweltallianz project in 2016, we soon developed our own approach to the needs of Swiss people and of course our planet. When 25% of the population makes changes, we can create a shift. We therefore use positive, action-oriented approaches to get a wide range of people to act and make changes in their lives.
Since our launch, 5,000 people have taken action for sustainability, learning how to incorporate more frugality into their everyday lives. With campaigns, via social media and through projects, we have been able to raise awareness among about 100,000 people and show that “less can be more”.
Under the motto “less is more” we believe each person can simplify their (work) life and live happier doing so. With our events, projects and online resources we provide positive experiences to “green up”.
Read about the organisation and our financials in our annual reports:
I love being amazed by the beauty of nature over and over again, be it while foraging for mushrooms with my children or when snowboarding in the forests of Davos.
I’m a sustainability aficionada and a minimalist. Life has become less stressful, I have become more productive in my daily life and I’m only surrounded by things that make me happy.
Project Manager DuraPass
“I like the simple things in life and to experience the joy which small gestures bring with them.”
Project Manager «Go Simple»
Being able to show others the benefits of living a simple life which leads to helping protect the environment is a great feeling! I love spending my days with forest walks, animals or connecting with nature through different kinds of activities.
I love being part of a whole, whether it is nature or people. I value simple moments like a smile, a bike ride or swapping baby clothes and believe they are strong enough to make a positive difference in our lives.
I’m a committed environmentalist and I like to contribute to new sustainable initiatives to support biodiversity conservation and climate initiatives. I believe in developping simple solutions to reduce our daily consumption. Creating the world of tomorrow begins with each of our actions. We’re part of the solution.
I like the idea of sharing knowledge and experience between people, to build sustainable and resilient communities. We are all part of the sam amazing ecosystem!
The nature is my playground when I ski or hike but is also the space where I like to chill.
I try to do my best to preserve the earth and I like to be part of a community that tries to mantain our world so beautiful.
Communications Go Simple
With my work I want to motivate others to do something good together not only for themselves but also for the environment! In doing so, I love to connect with other people and chat about topics like minimalism and nutrition.
I find it very liberating to enjoy the simple side of life and always feel very at peace while gardening, cooking some fresh and healthy food, caring for my rescue animals or being carried away on a walk in the forest by the peaceful atmosphere.
Communications & Marketing
My happy place is in the mountains, high up enjoying the view or swimming in clear, fresh water. These environments are so fragile, and I want future generations to be able to enjoy them as much as I do, which is why I’m working with GreenUP.
We need to change to give our children the best future. That’s why I love to find new ways to do things better and share it with others. Simplicity is the soul of happiness.